Do you want to create a new widget area? Or did you just want to add another pricing plan inside of a existing widget area? You could just add another text widget and add the code in there. If you’re trying to create an entirely different widget area to add content inside of then do a Google search for “how to create a widget area in genesis 2.0”. It will take some basic PHP skills to understand how to create and properly add it in. You’ll also need to create some css for your section in order to style it.