Yes you can do this by creating a widget. There are a few tutorials out there if you haven’t already seen it –
http://my.studiopress.com/tutorials/register-widget-area/
https://www.nutsandboltsmedia.com/how-to-add-a-widget-area-to-a-page-using-genesis/
You can google if you need more, but they should already have the step by step laid out to make it easy.
Once you get the widget registered you can have it hook into the place you want it to appear. The different locations can be found here – http://my.studiopress.com/docs/hook-reference/