That could be difficult, I’ve never done that with Genesis, nor have I seen anyone else do it. Maybe you could hook it in somehow (not sure how to do that though). The only other thing I can think of (which may not work) is to add the logo, and then add a description and have the description positioned to show on the side. I doubt that would work though since it would have to be coded in an odd way. Genesis is setup by default to show logo on top and description on bottom.
If anyone has any ideas feel free to chime in.
I create awesome sites for awesome people! Contact me if interested – firstname.lastname@example.org