I haven’t really got into CPT’s with Genesis just yet, so I have no idea why it’s not working. I googled and came across a couple tutorials. Here is one – http://wpsmith.net/2011/custom-post-types/understanding-custom-post-types-add-genesis-seo-and-layout-options-to-my-custom-post-type/ I believe @wpsmith wrote a couple more tutorials on the topic.
Let me know if that helps or not.
