I added some basic HTML inside of a Text widget. Here is the first footer widget –
<span style="color: #fff; font-size: 80px;">epik</span>
<div>An incredible tool for any Web Designer starting a <a href="https://appfinite.com/go/genesis" target="_blank">Genesis Project</a>.</div>
The Second Widget (I added a title to the widget) –
<p>The Epik theme was built for the <a href="https://appfinite.com/go/genesis" target="_blank">Genesis Framework</a>. Genesis is a trusted theme framework used on over 300,000 websites.</p>
<p><a href="https://appfinite.com/shop/epik">Get your copy of this Genesis Child Theme today!</a></p>
Third Widget (I also added a title) –
<blockquote style="margin: 0;">
<p>I'm a WordPress Enthusiast. Genesis Developer. Founder of Appfinite.com</p>
<p><img width="48" style="margin: 0 20px 0 0; vertical-align: middle;" src="http://demo.appfinite.net/epik/img/wes-circle.png" alt=""><span>- Wes Straham</span></p></blockquote>