Are you talking about the Anchor link?
If so, you can add the content that you want to link to and assign an ID to that div like this –
<div id="front-page-2">Sample Content Sample Content Sample Content</div
Next, create your Anchor like this –
<a href="#front-page-2">
<span class="arrow"></span>
</a>
You can style it with some CSS if you want the design to look a certain way. There are more jquery effects that you could add, but that would require adding some javascript and/or linking to javascript files hosted online that would provide those effects.