Oh, yes those are just text widgets. Here is the exact code in the first widget –
<img class="alignleft" src="your_link_goes_here.png">You read that right. Optimal features 12 theme colors that you can choose from to best match your business.<!--formatted-->
And the rest of the widgets are the exact same in that section.
All of the other widgets are text widgets as well, except for the Home Featured Posts section. The Home Featured Posts section is using the Genesis Featured Posts widget….and it’s set to show 3 posts.
If you’re curious how I added the buttons or the “quote” code, take a look here at the buttons page from the menu – http://demo.appfinite.net/optimal/buttons/
I’m in the process of updating this site design/layout, and will be adding as much documentation and code snippets that I can. So let me know if there is any more code snippets you need for now.