That will take some extra time and effort to do since it’s a customization that goes beyond the basic features of the Genesis Framework. I’d recommend searching for the tutorials out there on how to create New Widget areas for Genesis. Then use that info/code to add it in the place where you want it to show on your site. It will take some basic PHP, HTML, and CSS skills in order to implement this.
The other option is to hire a developer to do it for you……But I’d recommend researching on how to create widget areas first so you won’t need to hire anyone.
Here’s a start – http://my.studiopress.com/tutorials/register-widget-area/ There is a lot of documentation on how to create widget areas with the Genesis Framework located on the StudioPress website. So check that out and it should help you get going.